Machine construction cranes and foodservice equipment seem to have little in common, unless you were attending the 2014 CONEXPO in Las Vegas, Nevada last week. CONEXPO, a major construction industry event, showcases over 2,400 exhibitors and boasts an impressive attendance of 125,000 plus people within a 5 day period. The Manitowoc Foodservice team of culinary chefs supported Manitowoc Cranes by serving over 500 attendees per day utilizing two Convotherm® 20.20 combi ovens and Delfield® refrigeration. By incorporating foodservice equipment with culinary chefs on hand, Manitowoc was able to create a dining experience for crane customers.
"Manitowoc Cranes is considered a leader in the construction industry. But many are unaware of our premier foodservice equipment brands, so we wanted to take the opportunity to showcase foodservice and support our Manitowoc Cranes division," explained Caitlin Rodgers, Vice President of Marketing - Manitowoc Foodservice.
This show also provided insight into just how expansive the Manitowoc name and brands are throughout the world and how a combination of those brands can grow with numerous customers in a variety of industries.